About Us

At Rad&Bleu, we believe that clothing is more than just fabric—it’s an expression of your individuality, creativity, and bold personality. Founded with a passion for art, design, and innovation, we’ve created a brand that speaks to those who dream, those who explore, and those who live life unapologetically.

Inspired by the vibrant allure of Radiant Blue—with “Bleu” as the French touch—we infuse every piece with the spirit of daring creativity. Our founder, Zara R. West from Philadelphia, envisioned a clothing line that blends cutting-edge AI design with a sense of timeless style. Launched in February 2024, Rad&Bleu brings Zara’s dream to life, crafting clothing that reflects your unique lifestyle and imagination, whether you’re lounging at home, on a spontaneous adventure, or out in the world making a statement.

Each piece in our collection is meticulously designed to combine comfort and standout fashion, from our all-over graphic tees to casual wear that transcends seasons, ages, and occasions. Our mission is to push the boundaries of conventional fashion and offer pieces that feel personal, inspiring, and, most importantly, empowering.

Our talented team of developers and designers brings diverse skills from various industries, ensuring that every item is a unique creation that resonates with modern tastes and aesthetics. Together, we work tirelessly to turn your fashion vision into reality, creating pieces that bring your imagination to life.

Our Vision
We aim to lead the creative fashion industry by delivering innovative, premium clothing that inspires confidence and self-expression. Rad&Bleu isn’t just about clothing—it’s about building a community where everyone can express themselves freely, embracing their true identity.

Join us on this exciting journey, where fashion becomes a lifestyle, and every piece you wear is a reflection of who you are. Together, we’ll create something truly extraordinary for years to come.

Saifur R
Co-Founder of Rad&Bleu